Interactive Microsite for "Around the World in 80 Days" Collection

Context

Montblanc, a renowned German luxury brand famous for its exquisite writing instruments, was preparing to launch an exciting new collection inspired by Jules Verne's "Around the World in 80 Days". As part of this launch, they envisioned a unique, interactive microsite that would stand out in the digital landscape and captivate their audience.

Challenge

The primary challenge was twofold: firstly, to collaborate effectively with Montblanc's design team in creating an extraordinary visual concept, and secondly, to find a way to bring this ambitious design to life in the digital realm. The project required a solution that could offer both design flexibility and interactive capabilities, pushing the boundaries of conventional web design.

Our Approach

We proposed Webflow as the ideal platform for this project, leveraging its powerful design freedom and interactive capabilities. Our approach included:

1. Collaborative Design: Working closely with Montblanc's design team to refine and enhance the initial concept.
2. Story-Driven Experience: Crafting a narrative-focused website that takes users on a journey, mirroring the theme of the collection.
3. Detailed Planning: Meticulously mapping out each section and interaction to ensure a cohesive user experience.
4. Custom Animations: Proposing and creating bespoke animations to bring static designs to life, enhancing the overall storytelling.
5. Iterative Development: Building the site progressively in Webflow, overcoming challenges through creative problem-solving and close collaboration with all stakeholders.

The Outcome

The project culminated in a visually stunning and highly interactive microsite that:

• Received an award nomination, recognizing its innovative approach to digital storytelling.
• Garnered widespread positive reception from users and industry professionals alike.
• Strengthened our relationship with Montblanc, paving the way for future collaborations.
• Showcased the potential of combining creative design with cutting-edge web development techniques.

Despite the high-pressure environment and complex requirements, our team delivered a product that not only met but exceeded expectations, setting a new benchmark for luxury brand digital experiences.