When building websites, your chosen tools can (and will) make or break your project.
It’s no longer about creating a good-looking product; you need a platform that aligns with your goals—launching a dynamic blog, running a seamless e-commerce store, or showcasing an interactive portfolio.
For years, Webflow and Wix have been two of the most popular website builders, each catering to different audiences. Webflow is known for its flexibility, scalability, and professional-grade tools, while Wix is celebrated for its simplicity and ease of use.
So far, Wix’s limited control has been the biggest challenge for Wix users and why they ultimately end up switching to Webflow. However, Wix made a BIG step in changing that outlook. Studio is a more advanced offering within the Wix ecosystem that gives users greater control than Wix Editor.
But which one is right for you?
As a Webflow Premium Enterprise Partner, I’ve worked with countless clients who started on Wix’s standard editor and were later confused about switching between Wix’s Studio and Webflow.
What are Webflow and Studio?
1. What is Webflow?
Webflow is a no-code web development platform for professionals and businesses who need complete website control. Unlike traditional site builders, Webflow combines a visual editor's simplicity with the flexibility of developer-level tools.
Why People Choose Webflow:
- Scalability: Webflow's CMS can handle everything from small blogs to content-heavy websites with thousands of pages.
- Creative Freedom: With no reliance on templates, Webflow lets you design from a blank canvas.
- Advanced Features: From the latest SEO tools to dynamic animations, Webflow is built for serious creators.
- Developer-Friendly: Embed custom HTML, CSS, or JavaScript, or use Webflow's API for advanced integrations.
Who is Webflow for?
- Creative Professionals and Agencies
- Businesses Focused on Scaling
- Marketers and SEO Professionals
- Developers or Pro-Code Users
2. What is Wix Studio?
Wix Studio is Wix’s latest platform designed to address the limitations of its standard editor and EditorX. It offers a blend of simplicity and advanced tools, aiming to attract both beginners and experienced designers.
Why People Choose Studio:
- Improved Customization: Studio bridges the gap between EditorX and Webflow and offers far better design flexibility than previous Wix tools.
- Simplified Complexities: While introducing more advanced features, Studio retains the intuitive drag-and-drop simplicity Wix is known for.
- Integrated Ecosystem: Wix Studio integrates seamlessly with Wix’s ecosystem, making it an easy upgrade for existing Wix users.
Who is Wix Studio for?
- Designers Within the Wix Ecosystem
- Small to Mid-Sized Businesses
- Freelancers Handling Quick Turnaround Projects
Projects that aren’t focused on scalability and proper SEO practices are ideal for Wix’s Studio.
Feature-by-Feature Comparison
When comparing Webflow and Wix, it’s important to go beyond surface-level functionality and understand how each platform approaches crucial aspects of web design.
While I am a heavy Webflow user, I'll say that each tool has unique strengths and limitations. Let’s dive in and I'll help you make the right decision.
Feature | Webflow 🏆 | Wix Editor | Wix Studio | Wix EditorX (deprecated) |
|---|---|---|---|---|
Ease of Use | Flexible, intuitive for professionals. | Beginner-friendly, limited for custom designs. | Beginner-friendly, added flexibility over Editor. | Advanced, but with a steep learning curve. |
Design Flexibility | Unlimited creative control, no templates. | Template-based, restricted customization. | Templates with improved flexibility. | Advanced customizations with limitations. |
CMS Functionality | Advanced CMS for scalable, dynamic content. | Basic CMS for static content only. | Basic CMS, struggles with large projects. | Better CMS than Editor, but less robust than Webflow. |
SEO Tools | Built-in advanced tools for performance and meta optimizations. | Basic SEO with slower load speeds. | Moderate SEO tools, better than Editor. | Improved SEO but still behind Webflow. |
Interactions & Animations | Advanced Interactions 2.0 for live-site-ready effects. | Limited to basic animation presets. | Moderate animation options, suitable for small projects. | Advanced animations, but less intuitive than Webflow. |
Hosting and Performance | Enterprise-grade with global CDN and AWS. | Sufficient for small sites, slower at scale. | Adequate hosting, struggles under heavy load. | Better hosting than Editor, not enterprise-grade. |
Custom Code | Full support for HTML, CSS, JS, and APIs. | Minimal support for custom integrations. | Limited custom code options. | Supports custom code but less flexible than Webflow. |
E-Commerce | Robust tools with dynamic filtering and custom product pages. | Basic tools for small online stores. | Suitable for small e-commerce sites. | Improved e-commerce, but lacks Webflow’s depth. |
| Pricing | Starts at $14/month; scalable for businesses. | Starts at $16/month, lower scalability. | Starts at $16/month with moderate scalability. | No longer available, transitioning to Wix Studio |
| Best For | Agencies, designers, scalable business sites. | Beginners and small businesses. | Creatives needing a middle ground. | Advanced users with specific design needs. |
1. Ease of Use
Wix Studio builds on the simplicity of Wix Editor with enhanced flexibility. Its drag-and-drop interface is intuitive and a great choice for users upgrading from simpler tools. The learning curve is minimal, especially if you’re familiar with Wix’s ecosystem. Overall, it’s ideal for small to mid-sized projects.
Webflow, in contrast, prioritizes professional-grade flexibility over simplicity. Its interface is designed for users who want total control over their designs and functionality.
While Webflow’s learning curve is steeper, tools like Webflow University help you quickly bridge that gap. For professionals, the added complexity is worth scalability and creative freedom payoff.
2. Design Flexibility
Wix Studio introduces grid-based layouts, custom breakpoints, and improved responsiveness. These updates make it more adaptable than Wix Editor, but the platform still relies on templates and predefined elements
Webflow offers unparalleled design freedom, starting with a blank canvas instead of predefined templates. Your team can create pixel-perfect layouts, advanced animations, and fully custom interactions without restrictions.
3. CMS and Scalability
Wix Studio improves on the basic CMS capabilities of Wix Editor. You can now manage dynamic content like blogs or small catalogs. However, it struggles with larger-scale projects, making it less suitable for businesses anticipating growth.
Webflow’s CMS is built for scalability. You can create and manage thousands of content items with dynamic relationships, automate workflows using tools like Zapier, and integrate external databases like Airtable.
4. SEO Tools
Wix Studio takes a step forward with better SEO features than Wix Editor, such as meta tag editing and improved site performance. However, its heavier code and less optimized structure still hold it back for competitive markets.
Webflow, on the other hand, excels in SEO. It is clean, semantic and loads as fast as you can blink if the site is made well. You also get access to advanced tools like schema markup and 301 redirects to help focus your site towards organic growth.
5. Interactions and Animations
Wix Studio introduces animations and transitions but remains limited to basic presets. While suitable for visually appealing static sites, it lacks the sophistication needed for immersive, interactive experiences.
Webflow’s Interactions 2.0 enables designers to create production-ready animations, such as hover effects, parallax scrolling, and scroll-triggered interactions. These tools have allowed us to build highly engaging user experiences for our clients.
6. Hosting and Performance
Wix Studio provides decent hosting options suitable for small to medium-sized projects. However, it’s not optimized for high-traffic scenarios, and performance can suffer during peak loads.
Webflow’s hosting is powered by AWS and Fastly, delivering enterprise-grade speed and reliability. Its global CDN ensures fast load times for users worldwide, even under heavy traffic.
7. Custom Code and Developer Tools
Wix Studio introduces some support for custom code, but it remains limited compared to Webflow. While you can embed HTML and CSS snippets, Studio doesn’t offer full flexibility for advanced integrations or APIs.
In Webflow, developers can embed custom HTML, CSS, and JavaScript or use Webflow’s API to create complex workflows.
8. E-Commerce Capabilities
While better than Wix Editor, Studio’s e-commerce capabilities remain limited, making it more suitable for smaller stores. Webflow offers customizable product pages, dynamic filtering, and integration with payment gateways, making it suitable for scalable e-commerce.
However, for dedicated e-commerce, Shopify might still be a better option than either of these.
Switching from Wix’s Studio to Webflow
1. When to switch from Studio to Webflow?
You have outgrown Studio’s lack of flexibility. Studio undoubtedly provides more flexibility than Wix Editor. However, while functional, these tools lack the sophistication required for large-scale or complex projects.
You now need to scale your content and website features. As your content grows—whether it’s a blog, portfolio, or product catalog—Studio’s CMS begins to show its limitations. It’s suitable for small to mid-sized projects but struggles with dynamic content or frequent updates.
With Webflow’s CMS, you can manage thousands of items effortlessly, automate updates, and integrate with external tools like Airtable or Zapier.
You need advanced interactivity, animations and a better UX. Modern websites must do more than look good—they must engage users with dynamic, interactive elements. Studio offers basic animations but doesn’t support advanced interactions like scroll effects or parallax animations.
You now need to grow your brand and want to prioritize SEO and performance. Studio improves Wix Editor’s SEO features but still falls short of Webflow’s advanced tools. The heavier code and slower loading times of Studio can hinder SEO performance, particularly for competitive industries.
2. How to switch from Studio to Webflow?
Step 1: Audit Your Current Site
List all pages, features, and content you want to replicate or enhance in Webflow. This helps you identify areas for improvement and plan your migration.
Step 2: Plan Your CMS Structure
Webflow’s CMS allows for dynamic content relationships, so plan your collections (e.g., blog posts, products, team profiles) to optimize your workflow.
Step 3: Rebuild Your Design
Leverage Webflow’s Designer to recreate and improve your existing site. Use advanced animations, custom layouts, and responsive breakpoints to elevate your design.
Step 4: Integrate Additional Features
Add functionality Studio couldn’t handle, such as API integrations, custom workflows, or scalable e-commerce solutions.
Step 5: Test and Launch
Use Webflow’s staging environment to test your site for performance, SEO, and responsiveness. Once everything is in place, launch your site confidently.
LoudFace Makes Migration Easy
Migrating from Wix Studio to Webflow can feel overwhelming, but it’s a seamless transition with the right partner. At LoudFace, we handle everything—from auditing your current site to building a scalable, custom design in Webflow. Book a Free Consultation and help us unlock your website’s full potential.
Webflow vs Studio: Strengths and Weaknesses
Every platform has its pros and cons, and choosing the right one means understanding how their strengths and weaknesses align with your needs. Here’s a clear breakdown of where Webflow and Wix Studio shine—and where they fall short.
Webflow's Strengths | Webflow's Weaknesses |
|---|---|
Creative freedom | Learning curve |
| Scalability | Cost |
Advanced tools | Overkill for simple projects |
SEO and performance | |
| Custom code |
