The client
CodeOp is a coding bootcamp based in Spain that teaches women programming across various tech verticals. The business runs on cohort enrollment, and like every cohort-based education business, it lives or dies by how cheaply it can fill seats. They came to us wanting to grow organic traffic and revenue so they could rely less on paid acquisition.
The problem
CodeOp had an established website and had invested in SEO before. The results weren't there. Their in-house team didn't have the depth to run an aggressive program themselves. They needed a partner who would actually move the needle on organic growth, not a generalist taking another swing.
The strategy
Same SEO foundation we run for B2B SaaS, fintech, and creator-economy clients, retuned for a cohort-based bootcamp business. We started with an organic traffic audit and built a 30-day roadmap covering:
- Audience research to understand who CodeOp's buyers actually were and what they searched for
- New content targeting high-value, high-intent keywords (not vanity keyword chasing)
- Optimization of existing articles that were ranking but underperforming
- A backlink campaign using free outreach methods first
- Social media and PR consulting that doubled as link bait
- Technical SEO recommendations for their web team to implement directly
Sequenced by ROI. Rewrite the existing articles first for fast wins. Ship new content second. Build links third. Technical fixes alongside everything. Every move scored against organic traffic, not output count.
The results
Between May 11 and September 11, 2024, four months, CodeOp's organic search performance moved across every metric that matters (Google Search Console, sitewide totals):
- +49% organic clicks
- +43% search impressions
- +26% lift in average keyword position
- +3% on click-through rate
CodeOp's lead pipeline grew alongside organic traffic over the same window. Absolute lead counts belong to CodeOp; the qualitative read is that the pipeline expanded in lockstep with the GSC numbers, which is the outcome an SEO engagement is supposed to produce. Rankings are stronger across the board, and the growth compounds. Every page CodeOp publishes now sits on top of a baseline that didn't exist four months ago.
What made this different
Most SEO agencies running a 4-month engagement on a course business default to one of two playbooks: ship 30 generic blog posts and hope, or chase vanity keywords with no buyer intent. We did neither. The 30-day roadmap was sequenced by buyer intent and ROI, not by content volume.
This is the SEO foundation a course or creator-economy brand needs before any AEO program will compound on top of it. The same dual-track SEO and AEO program we now run for B2B SaaS, fintech, and creator-economy clients (where AI citation visibility matters as much as Google rankings) starts with exactly this kind of organic-search baseline. CodeOp got the foundation. The compounding came with it.
About this data
Numbers above come from Google Search Console for the engagement window (May 11 → September 11, 2024). Sitewide totals across all pages and queries, no cherry-picking. The percentages compare the first four weeks of the engagement against the last four weeks.
This engagement predates the dual-track measurement program LoudFace now runs for current clients (Peec AI for AI visibility tracking, PostHog for first-touch pipeline attribution). Reporting here is GSC-only. CodeOp's CRM and lead-attribution data stays with CodeOp.
For raw GSC exports, a query-level or branded vs non-branded breakdown, or a CodeOp reference, ask us directly.
Engagement: 4-month SEO program · LoudFace's SEO foundation for course and creator-economy brands · codeop.tech
