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Company Size
10+
Location
Spain
Industry
Education
Expertise Involved
SEO
Copywriting
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Context

CodeOp is a Spain-based coding bootcamp focused on empowering women through online programming education across various tech verticals. They approached LoudFace seeking assistance in growing their organic traffic and revenue, aiming to diversify their revenue sources and reduce dependence on paid advertising.

Challenge

CodeOp lacked in-house SEO expertise to rapidly grow organic traffic. Despite having an established website and some prior SEO investments, they hadn't achieved their desired results. This led them to seek a professional partner with a proven track record in organic traffic growth strategies.

Our Approach

We developed a comprehensive 30-day roadmap based on a thorough organic traffic audit. Our strategy included:

  • Identifying CodeOp's target audience and demographic to tailor our approach
  • Creating high-ranking, targeted content and optimizing existing articles
  • Implementing a strategic backlink building campaign, starting with free methods
  • Providing consultation on social media and PR strategies to complement SEO efforts
  • Advising their web team on improving website design, copywriting, and technical SEO aspects

The Outcome

Over a four-month period between May 11th and September 11th 2024, we significantly improved CodeOp's key metrics:

  • 49% increase in clicks/visitors
  • 43% increase in impressions
  • 26% improvement in average keyword position
  • 3% improvement in CTR
Google Search Console Data visualised in our BI platform

These results have strengthened CodeOp's Google rankings, setting the foundation for continued organic traffic and revenue growth. We also observed a notable increase in their lead pipeline, correlating with the organic traffic growth - a crucial ROI metric for our SEO services.

Our engagement with CodeOp has been highly successful, delivering impressive results in a short timeframe. We look forward to continuing our partnership, further enhancing their organic traffic, and supporting other aspects of their online marketing strategy.

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