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Company Size
10<
Location
Sweden
Industry
Finance
Expertise Involved
SEO
Copywriting
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Context

Zeiierman, a long-standing client of LoudFace, is a creator of high-quality premium TradingView indicators for traders worldwide. Operating from their headquarters in Stockholm, Sweden, they serve a global clientele and partner with leading trading companies, including TradingView itself. While Zeiierman had been using a WordPress website since their inception, it had become outdated in design, strategy, and traffic generation, leading to stagnation.

Challenge

Following the successful launch of Zeiierman's new Webflow website—a complete revamp of their online presence—we initiated an SEO campaign. This initiative aimed to aggressively boost organic revenue and diversify their traffic sources beyond paid channels.

The primary challenges were:

  • Lack of in-house SEO expertise to sustain organic growth
  • Limited knowledge in building a strong backlink profile
  • Absence of a strategy for creating evergreen content that accumulates traffic over time
  • Outdated blog posts losing rankings on Google

Our Approach

Leveraging our insights from the website revamp, we implemented a comprehensive SEO strategy:

  • Conducted a meticulous audit of Zeiierman's current SEO situation
  • Identified low-hanging fruit keywords with high ROI potential
  • Created content clusters tailored to Zeiierman's niche
  • Developed an updated CMS blog template to enhance content presentation
  • Performed a technical SEO audit to identify and implement additional improvements
  • Initiated a 30-day roadmap, starting with rewriting old articles for quick traffic boosts
  • Produced high-quality posts for both Zeiierman's website and TradingView platform
  • Cleaned up toxic backlinks to improve the site's standing in Google's eyes

This multi-faceted approach combined strategic content creation, technical optimization, and backlink profile enhancement to align with Zeiierman's business goals and industry positioning.

The Outcome

Under a 10-month period, we achieved significant improvements in Zeiierman's key metrics:

  • October 1st, 2023: 2,31k clicks - August 12, 2024: 3,3k clicks (42.86% increase)
  • October 1st, 2023: 65k impressions - August 12, 2024: 75k impressions (15.38% increase)
  • October 1st, 2023: 3% avg CTR - August 12, 2024: 4.37% avg CTR (45.67% increase)

These results were achieved despite a domain migration from zeiiermantrading.com to zeiierman.com, which typically causes some data loss. The impact of our SEO efforts extended beyond mere traffic increases:

  • Doubled website sign-ups
  • Strengthened Zeiierman's industry reputation and authority
  • Improved partnerships with other businesses

We continue to optimize Zeiierman's website for conversions, maintain their marketing site, and enhance their membership dashboard. The SEO campaign has proven to be a pivotal factor in Zeiierman's growth strategy, positioning them strongly against competitors and setting a solid foundation for future organic growth.

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