Context

Reiterate, a young fintech startup based in Estonia, specializes in automating financial document processing. Their software is particularly beneficial for companies dealing with high volumes of financial receipts and similar documents. When they approached us, their online presence was limited to a simple splash page, hinting at an upcoming full website launch.

Challenge

Reiterate recognized the need for a comprehensive website to serve multiple purposes: attracting potential clients, appealing to prospective employees, and providing a valuable tool for their sales team. The lack of a fully functional website was creating bottlenecks in their growth and sales processes. While Reiterate had a capable marketing lead, they lacked in-house expertise in website design and development, particularly with Webflow. This led them to seek our partnership at LoudFace.

Our Approach

Our collaboration with Reiterate began with a thorough review of their provided copywriting. We ensured that the content aligned with the website's objectives before moving forward with the design phase.

The design process involved multiple iterations, starting with exploration and mood boarding to establish a style that resonated with Reiterate's brand. We then adopted a page-by-page approach, beginning with the homepage. Each page was meticulously crafted and refined until it met both our standards and the client's approval before moving on to the next.

A significant focus was placed on the visual elements of the website. Given the complex nature of Reiterate's product, we emphasized using infographics, Bento grids, and hero visuals to explain the software's functionality clearly and engagingly. This visual-centric approach not only enhanced the website's aesthetic appeal but also effectively communicated the product's value proposition without overwhelming visitors with text.

After finalizing the designs for desktop, tablet, and mobile versions, we transitioned to development in Webflow. This phase progressed smoothly due to our clear design direction. We paid special attention to animations, interactions, and optimizing the site's loading speed.

Following rigorous testing and quality assurance, we presented the site to Reiterate for final review. Upon approval, we launched the site and conducted a workshop to familiarize the Reiterate team with Webflow, enabling them to manage and update their new website effectively.

The Outcome

The project resulted in a visually striking and highly functional website that serves multiple purposes for Reiterate. It not only aids in lead generation and talent acquisition but also provides a flexible foundation for future growth. The component-based approach in Webflow allows Reiterate to easily expand and modify their site as needed. Moreover, the Reiterate team's quick adaptation to Webflow has empowered them to maintain and evolve their online presence independently.