WordPress to Webflow: Enterprise Migration

Context

Ceipal is an HR platform that harnesses tech and AI to help companies with staffing, recruiting, and talent placement. After growing frustrated with WordPress (due to scaling issues and slow performance), they set their sights on Webflow. Their existing site was massive—over 150 static pages and 1,082 CMS pages—so they needed an experienced team that could handle a project of this scale without disrupting SEO or losing any critical content. That’s where we came in

Challenge

Huge Site Migration

With hundreds of static pages and more than a thousand CMS entries, Ceipal’s website had to be migrated smoothly and accurately—no missing pages, no broken links, no dropped SEO rankings

Lack of In-House Webflow Expertise

Ceipal’s team was new to Webflow, so they needed a partner who could build the site in a way that was intuitive for their staff to manage moving forward

SEO Preservation

Breaking SEO was not an option. Every meta tag, link structure, and redirect had to be handled with care to maintain search rankings

Scalable Webflow Build

Beyond just moving pages from WordPress to Webflow, Ceipal wanted a site they could easily grow and update, without having to rely on outside help for every little change

Our Approach

We’ve handled big migrations like this before (in fact, that’s a big reason we’re recognized as a Webflow Enterprise Partner). Here’s how we tackled Ceipal’s project:

1. SEO Audit & Page Inventory

• We crawled every page on their WordPress site, making sure we had a complete list of URLs
• This inventory became our blueprint for the migration, so we wouldn’t miss a single page or post

2. Roadmapping & Weekly Check-ins

• We laid out a clear, detailed timeline so Ceipal knew when each phase would be completed
• We scheduled weekly Google Meet calls to stay aligned, troubleshoot, and ensure no surprises popped up

3. Component-First Webflow Build

• We set up a style guide in Webflow to keep things consistent and organized
• Every element we built—from headers to accordions—became a reusable component, making it easier to scale the site later
• This approach means Ceipal can now spin up new pages or update existing layouts without needing a Webflow pro on speed dial

4. CMS Migration & Custom Solutions

• We created a structure in Webflow’s CMS that mirrored (and in some cases improved) the original WordPress setup
• Images and embedded content don’t just port over from a CSV, so we built our own workarounds to handle these large-scale migrations smoothly
• We double- and triple-checked internal links, external links, and cross-linking between CMS items to avoid dead ends or broken references

5. Documentation & Handoff

• Along the way, we wrote up guides showing Ceipal’s team how to update and maintain their new Webflow site
• By project’s end, they had a full component library and the know-how to manage it—no extra hand-holding needed (though we’re always here if they need us)

The Outcome

The launch was incredibly smooth. Once the DNS changes propagated, Ceipal’s new site was live—no SEO shocks, no missing pages, and a notable speed improvement right out of the gate

Here’s a quick recap of what we accomplished:

• ‍150+ Static Pages and 1,082 CMS Entries migrated from WordPress to Webflow
• Preserved (and often improved) SEO by handling redirects and meta tags with care
• Built a robust component library and style guide for easy site updates
• Provided ongoing support to make sure Ceipal’s team feels comfortable navigating and scaling their new platform
  

Now, Ceipal can fully leverage Webflow’s flexibility—bypassing the bottlenecks they faced on WordPress—and focus on what they do best: connecting talent with great opportunities