When building websites, your chosen tools can (and will) make or break your project.
It’s no longer about creating a good-looking product; you need a platform that aligns with your goals—launching a dynamic blog, running a seamless e-commerce store, or showcasing an interactive portfolio.
For years, Webflow and Wix have been two of the most popular website builders, each catering to different audiences. Webflow is known for its flexibility, scalability, and professional-grade tools, while Wix is celebrated for its simplicity and ease of use.
So far, Wix’s limited control has been the biggest challenge for Wix users and why they ultimately end up switching to Webflow. However, Wix made a BIG step in changing that outlook. EditorX is a more advanced offering within the Wix ecosystem that gives users greater control than Wix Editor.
But which one is right for you?
As a Webflow Premium Enterprise Partner, I’ve worked with countless clients who started on Wix’s standard editor and were later confused about switching between Wix’s EditorX and Webflow.
Disclaimer: As of 2025, Wix EditorX is completely deprecated and you can’t purchase it anymore. It has now been replaced by Wix Studio (a direct competitor to Webflow Builder). Barring a few minor tweaks (for the better), Wix EditorX is essentially the same as Studio. As such, I decided to keep this comparison online if you want to read it. Alternatively, you can read my latest comparison of Webflow vs Wix Studio.
What are Webflow and EditorX?
1. What is Webflow?
Webflow is a no-code web development platform for professionals and businesses who need complete website control. Unlike traditional site builders, Webflow combines a visual editor's simplicity with the flexibility of developer-level tools.
Why People Choose Webflow:
- Scalability: Webflow's CMS can handle everything from small blogs to content-heavy websites with thousands of pages.
- Creative Freedom: With no reliance on templates, Webflow lets you design from a blank canvas.
- Advanced Features: From the latest SEO tools to dynamic animations, Webflow is built for serious creators.
- Developer-Friendly: Embed custom HTML, CSS, or JavaScript, or use Webflow's API for advanced integrations.
Who is Webflow for?
- Creative Professionals and Agencies
- Businesses Focused on Scaling
- Marketers and SEO Professionals
- Developers or Pro-Code Users
2. What is Wix EditorX?
Wix EditorX is Wix's answer to advanced web design needs, offering more flexibility and control than Wix Editor. It provides features like custom grid layouts, flexible breakpoints, and improved animations--making it a step up from Wix's standard tools.
However, it still operates within Wix's ecosystem, limiting its scalability and customization compared to Webflow.
Why People Choose EditorX:
- Improved Flexibility: EditorX allows for more intricate designs and layouts than Wix Editor.
- Responsive Design Tools: Includes better breakpoint management than other Wix options, making it suitable for modern multi-device designs.
- Ease of Use: While more complex than Wix Editor, it's still easier to use than Webflow, catering to those seeking a middle ground.
- Familiar Ecosystem: Ideal for users already invested in Wix who want to upgrade their design capabilities.
Who is Wix EditorX for?
- Designers Within the Wix Ecosystem
- Small to Mid-Sized Businesses
- Freelancers Handling Quick Turnaround Projects
Projects that aren’t focused on scalability and proper SEO practices are ideal for Wix’s EditorX.
Feature-by-Feature Comparison
When comparing Webflow and Wix, it’s important to go beyond surface-level functionality and understand how each platform approaches crucial aspects of web design.
While I am a heavy Webflow user, I'll say that each tool has unique strengths and limitations. Let’s dive in and I'll help you make the right decision.
Feature | Webflow 🏆 | Wix Editor | Wix Studio | Wix EditorX (deprecated) |
|---|---|---|---|---|
Ease of Use | Flexible, intuitive for professionals. | Beginner-friendly, limited for custom designs. | Beginner-friendly, added flexibility over Editor. | Advanced, but with a steep learning curve. |
Design Flexibility | Unlimited creative control, no templates. | Template-based, restricted customization. | Templates with improved flexibility. | Advanced customizations with limitations. |
CMS Functionality | Advanced CMS for scalable, dynamic content. | Basic CMS for static content only. | Basic CMS, struggles with large projects. | Better CMS than Editor, but less robust than Webflow. |
SEO Tools | Built-in advanced tools for performance and meta optimizations. | Basic SEO with slower load speeds. | Moderate SEO tools, better than Editor. | Improved SEO but still behind Webflow. |
Interactions & Animations | Advanced Interactions 2.0 for live-site-ready effects. | Limited to basic animation presets. | Moderate animation options, suitable for small projects. | Advanced animations, but less intuitive than Webflow. |
Hosting and Performance | Enterprise-grade with global CDN and AWS. | Sufficient for small sites, slower at scale. | Adequate hosting, struggles under heavy load. | Better hosting than Editor, not enterprise-grade. |
Custom Code | Full support for HTML, CSS, JS, and APIs. | Minimal support for custom integrations. | Limited custom code options. | Supports custom code but less flexible than Webflow. |
E-Commerce | Robust tools with dynamic filtering and custom product pages. | Basic tools for small online stores. | Suitable for small e-commerce sites. | Improved e-commerce, but lacks Webflow’s depth. |
| Pricing | Starts at $14/month; scalable for businesses. | Starts at $16/month, lower scalability. | Starts at $16/month with moderate scalability. | No longer available, transitioning to Wix Studio |
| Best For | Agencies, designers, scalable business sites. | Beginners and small businesses. | Creatives needing a middle ground. | Advanced users with specific design needs. |
1. Ease of Use
Wix Editor’s drag-and-drop interface and pre-built templates let you create basic websites with minimal effort, but it quickly hits a ceiling for complex elements.
Webflow, by contrast, isn’t trying to simplify the process at the cost of flexibility. It’s built for professionals comfortable with a steeper learning curve in exchange for unlimited creative freedom.
EditorX is Wix’s response to Webflow. While it retains some of the intuitive aspects of Wix Editor, it introduces features like flexible grid layouts and responsive design controls. However, these improvements come with added complexity, which may alienate you if you’re used to Wix’s simplicity.
And if you’re looking for more advanced features, Webflow is a far better choice in this price range anyway.
2. Design Freedom
EditorX significantly upgrades Wix’s design capabilities. Its grid layout system and improved responsive tools are a welcome change if you were frustrated with Wix’s rigidity. Yet, even with these upgrades, EditorX falls short of Webflow’s blank canvas approach.
In Webflow, designers aren’t bound by templates or rigid grid systems. You can create dynamic, multi-layered layouts that evolve based on your unique vision.
The real-world impact becomes clear when working on complex projects. If you look at our portfolio and the plethora of sites we have made at LoudFace, it’s near-impossible to achieve that level of design excellence and operability with Wix’s EditorX.
3. CMS and Scalability
Wix EditorX’s CMS offers a slightly more dynamic option than standard Editor but still struggles with large-scale content management. Webflow’s CMS, on the other hand, is designed for scalability.
It allows you to seamlessly manage complex, dynamic content: a blog with thousands of posts or an e-commerce store with an expansive product catalog.
4. SEO Tools
SEO is another area where Webflow outshines both Wix Editor and EditorX. Wix Editor provides the most basic SEO tools, such as meta tag editing and alt text for images, but its heavier code and slower load speeds quickly ruin the optimization efforts.
EditorX takes steps forward, offering better control over meta tags and improved performance, but it still lags behind Webflow. Webflow is built to align with Google’s Core Web Vitals, helping sites rank higher and load faster.
5. Interactions and Animations
EditorX introduces more robust capabilities like hover states and basic transitions. However, these tools are better suited for simple animations and lack the complexity for high-impact, interactive websites.
Webflow takes interactions and animations to a professional level with Interactions 2.0. From scroll-triggered effects to parallax animations, Webflow enables designers to create immersive user experiences ready for live production.
6. Hosting and Performance
Wix Editor and EditorX offer decent hosting for small to medium-sized sites, but performance issues often arise under high-traffic or resource-intensive designs.
Webflow’s hosting, powered by AWS and Fastly, is built for enterprise-grade performance. It includes global CDN and SSL, ensuring your site is fast, secure, and capable of handling sudden traffic spikes.
7. Custom Code and Developer Tools
Wix Editor offers no support for custom code, while EditorX introduces limited functionality, allowing users to embed small snippets.
Webflow, by contrast, seamlessly bridges no-code and pro-code capabilities. Designers can use the visual editor for most tasks, while developers can embed custom HTML, CSS, and JavaScript or leverage Webflow’s API for complex workflows.
8. E-Commerce Capabilities
While better than Wix Editor, EditorX’s e-commerce capabilities remain limited, making it more suitable for smaller stores. Webflow offers customizable product pages, dynamic filtering, and integration with payment gateways, making it suitable for scalable e-commerce.
However, for dedicated e-commerce, Shopify might still be a better option than either of these.
Switching from Wix’s EditorX to Webflow
1. When to switch from EditorX to Webflow?
You have outgrown EditorX’s lack of flexibility. EditorX undoubtedly provides more flexibility than Wix Editor. However, while functional, these tools lack the sophistication required for large-scale or complex projects.
You now need to scale your content and website features. As your content grows—whether it’s a blog, portfolio, or product catalog—EditorX’s CMS begins to show its limitations. It’s suitable for small to mid-sized projects but struggles with dynamic content or frequent updates.
With Webflow’s CMS, you can manage thousands of items effortlessly, automate updates, and integrate with external tools like Airtable or Zapier.
You need advanced interactivity, animations and a better UX. Modern websites must do more than look good—they must engage users with dynamic, interactive elements. EditorX offers basic animations but doesn’t support advanced interactions like scroll effects or parallax animations.
You now need to grow your brand and want to prioritize SEO and performance. EditorX improves Wix Editor’s SEO features but still falls short of Webflow’s advanced tools. The heavier code and slower loading times of EditorX can hinder SEO performance, particularly for competitive industries.
2. How to switch from EditorX to Webflow?
Step 1: Audit Your Current Site
List all pages, features, and content you want to replicate or enhance in Webflow. This helps you identify areas for improvement and plan your migration.
Step 2: Plan Your CMS Structure
Webflow’s CMS allows for dynamic content relationships, so plan your collections (e.g., blog posts, products, team profiles) to optimize your workflow.
Step 3: Rebuild Your Design
Leverage Webflow’s Designer to recreate and improve your existing site. Use advanced animations, custom layouts, and responsive breakpoints to elevate your design.
Step 4: Integrate Additional Features
Add functionality Studio couldn’t handle, such as API integrations, custom workflows, or scalable e-commerce solutions.
Step 5: Test and Launch
Use Webflow’s staging environment to test your site for performance, SEO, and responsiveness. Once everything is in place, launch your site confidently.
LoudFace Makes Migration Easy
Migrating from Wix Studio to Webflow can feel overwhelming, but it’s a seamless transition with the right partner. At LoudFace, we handle everything—from auditing your current site to building a scalable, custom design in Webflow. Book a Free Consultation and help us unlock your website’s full potential.
Webflow vs EditorX: Strengths and Weaknesses
Every platform has its pros and cons, and choosing the right one means understanding how their strengths and weaknesses align with your needs. Here’s a clear breakdown of where Webflow and Wix EditorX shine—and where they fall short.
Webflow’s Strengths | Webflow’s Weaknesses |
|---|---|
Creative freedom | Learning curve |
Scalability | Cost |
Advanced tools | Overkill for simple projects |
SEO and performance | |
Custom code |
