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When building websites, your chosen tools can (and will) make or break your project.

It’s no longer about creating a good-looking product; you need a platform that aligns with your goals—launching a dynamic blog, running a seamless e-commerce store, or showcasing an interactive portfolio.

Webflow and Framer are exceptional tools, but they’re designed for different types of users and projects. Speaking from personal experience, you’ll end up wasting a lot of time if the wrong platform is chosen. I’ll walk you through the strengths and limitations of both platforms, compare their features, and help you figure out which fits your needs best.

Quick disclaimer, I am going to be slightly biased towards Webflow. We are their Premium Enterprise Partner, after all. But that’s a good thing, because I wasn’t always pro Webflow. Back in 2018, when I started LoudFace, I tested each and every platform and made my decision based on actual data.

Then there’s the question of being outdated, right? Don’t worry, I still often use other platforms like Framer, Wix, Wix Studio and WordPress to figure out if they’ve gotten better.

Let’s introduce you to the two platforms first.

1. Webflow

Webflow is a no-code web development platform that lets you design, build, and launch fully functional, production-ready websites. It’s the best product out there if you need more than just pretty visuals. Webflow is for creators who want to manage dynamic content, optimize SEO, and scale their projects.

Here are some highlights / key features of Webflow:

  • Built-in CMS for managing dynamic content like blogs and product catalogs.
  • Advanced SEO tools that let you optimize your site directly within the platform.
  • A powerful hosting solution included global CDN and enterprise-level security.
  • Custom code flexibility, so you can go beyond no-code when needed.

2. Framer

On the other hand, Framer is a design-first tool that excels in creating stunning prototypes and animations. Originally built for UI/UX designers, it’s now evolving into a platform for publishing live sites.

Framer is great for small projects, interactive prototypes, and websites with a heavy emphasis on design and animation. However, it lacks the scalability and robust features needed for larger, more complex projects.

Here are some highlights / key features of Framer:

  • Simple drag-and-drop builder tailored for animation-heavy designs.
  • Real-time collaboration features make it a great choice for teams.
  • Ideal for creating prototypes or small, visually-driven websites.
  • Limited CMS and SEO capabilities, making it less suitable for larger-scale projects.

Comparing Key Features of Webflow and Framer


Feature
Webflow 🏆
Framer
Ease of Use
Intuitive visual coding platform with a slight learning curve for advanced features.
Beginner-friendly for prototypes, but less control for complex designs.
SEO Capabilities
Built-in tools for meta tags, alt text, and performance optimization.
Basic SEO capabilities, suitable for small projects.
CMS Functionality
Robust CMS for dynamic content like blogs, portfolios, and products.
Limited CMS; not ideal for large-scale content.
Hosting
Built-in, secure hosting with enterprise-grade speed and a global CDN.
Requires external hosting; setup can be more complex.
Design Flexibility
Advanced tools like CSS Grid Editor, custom breakpoints, and dynamic layouts.
Excellent for animations and prototypes, but lacks layout precision tools.
Animations and Interactions
Advanced Interactions 2.0 for scroll-based effects, hover states, and transitions.
Superior for prototyping animations but less suited for live websites.
E-Commerce Ready
Built-in e-commerce solution with complete customization options.
No native e-commerce support; relies on third-party tools.
Custom Code
Full flexibility with HTML, CSS, and JavaScript integration.
Limited custom code support, ideal for simpler projects.
User Accounts
Easily integrated with third-party tools like Memberstack for user authentication and profiles.
No built-in user account support.
Pricing
Starts at $14/month; scalable plans for individuals, businesses, and agencies.
Starts at $15/month; may require additional integrations for advanced features.
Resources
Very limited resources and a small but growing community support
Extensive resources available online from individuals and Webflow University
Best ForScalable, production-ready websites with dynamic content and robust SEO tools.Ideal for small projects, portfolios, and users looking for ease of use.

1. Visual Builder

Framer focuses on simplicity and animations. Its drag-and-drop builder is great for prototyping UI/UX concepts but lacks the precision and scalability needed for complex projects.

For example, Framer doesn't offer tools like Webflow's CSS grid editor, which is crucial for detailed layouts. Webflow's visual builder, however, gives you professional-grade control over layouts, grid systems, and responsive design.

2. SEO and Marketing Tools

Webflow offers built-in SEO tools that allow you to optimize meta tags, alt text, and page structure directly in the designer. Its clean, semantic code and fast-loading hosting make it easier for your site to rank higher on search engines.

Framer has basic SEO capabilities, like editing meta tags and titles, but lacks depth. You'd need external tools to fill the gaps for larger campaigns or SEO-heavy projects.

3. CMS and Scalability

One of Webflow's biggest strengths is its robust CMS, which allows you to manage dynamic content like blogs, portfolios, and product pages. Whether you're creating a site with 10 pages or 10,000, Webflow's CMS scales effortlessly.

Framer's content management capabilities are minimal and better suited for small projects. If you plan to handle large volumes of content, you'll quickly hit the platform limits.

4. Hosting and Speed

Framer requires external hosting, adding an extra step and potential cost. While it offers decent speed for smaller sites, it doesn't match the enterprise-grade hosting that Webflow provides. With built-in hosting on a global CDN, Webflow ensures your site loads quickly and securely.

5. Interactions and Animations

Webflow's Interactions 2.0 gives you unparalleled control over animations and transitions. From hover effects to scroll-based animations, you can create live-site-ready engaging interactions.

This is where Framer shines. Its focus on prototyping means it's excellent for creating visually stunning animations and interactive designs. That said, these animations are often more suited to concept presentations than live, functional websites.

6. E-Commerce Ready

Framer lacks native e-commerce capabilities, which limits its use for businesses looking to sell products online. You'd need to integrate third-party tools, which can be cumbersome at best and business-breaking at worst.

Webflow offers a good e-commerce solution that supports everything from product catalogs to payment gateways. While Webflow’s e-commerce might not be as robust as WooCommerce or Shopify right now, it is still a big step-up from Framer.

7. Pricing

Starting at $14/month, Webflow offers flexible pricing plans for individuals, businesses, and agencies. While slightly more expensive, its robust features justify the cost for larger, scalable projects.

Framer's pricing starts at $15/month. While affordable, its limited features may incur additional costs for third-party integrations, especially as your project grows.

8. Customer Support

Webflow offers robust customer support options to assist users at every level of expertise. Their e-mail support is available Mon-Fri and usually replies within 24-48 hours. 

They also have live phone support but that’s only available to Enterprise customers which isn’t very relevant here. However, they do get you access to Webflow’s Slack channel where you can get community updates and ask for help from Webflow pros and fellow users like me.

Framer’s customer support might not be as robust but it doesn’t fall much behind compared to Webflow. You can email them directly for accounts and billing or create a ticket to report any issues. Similar to Webflow, Framer provides access to their community Discord channel for updates and assistance.

Who should use Webflow?

Webflow is the go-to platform for individuals and businesses looking to create fully functional, production-ready websites without relying on heavy coding. I believe it is perfect for combining creative freedom with robust features.

1. Business Owners and Startups

Webflow allows small businesses and startups to launch professional-grade websites with dynamic content, SEO optimization, and built-in e-commerce functionality. Whether you're selling products, running a blog, or building a portfolio, Webflow simplifies the process with its all-in-one platform.

2. Agencies and Designers

For design agencies and freelance designers, Webflow offers the flexibility to craft pixel-perfect, client-ready websites. Its collaborative tools and client editor make it easy for teams to work together and for clients to manage content post-launch.

The most convenient part is their scalable pricing plans for individual designers or entire teams.

3. Marketers and SEO Specialists

Webflow is built with marketing and SEO in mind. Its advanced tools help marketers such as myself optimize websites directly from the platform without relying on external plugins.

It lets you integrate Google Analytics, HubSpot and other such marketing/SEO tools for better search rankings and analysis. You even get easy access to A/B and multivariate split testing thanks to Webflow’s new Optimize feature.

4. Developers

While Webflow is a no-code platform, developers can leverage its custom code blocks for unique functionality. You can embed custom HTML, CSS, or JavaScript, making it versatile for advanced use cases.

Webflow gives you API access for custom workflows and integrations - making it ideal for building scalable apps or automating backend processes.

Who should use Framer?

Framer is tailored for designers and prototypers who prioritize visual storytelling and animation over complex backend functionality. Framer excels in delivering sleek, interactive designs if your primary goal is to create visually engaging prototypes or simple websites.

1. UI/UX Designers

Framer is built for designers who want to create stunning animations, transitions, and user interactions. It's particularly useful for showcasing design concepts to clients or stakeholders. Framer has advanced, and quite frankly unparalleled, animation tools that require zero coding.

2. Creators Focused on Visual Content

Framer's simplicity and emphasis on visuals make it an attractive choice if your primary goal is to deliver a small, visually striking website—like a portfolio or one-page event site.

It has a quick and easy setup for small-scale projects with modern drag-and-drop interface just like Webflow. Framer is arguably easier to learn than Webflow at the beginning because it uses true grid layouts instead of Webflow’s flexboxes.

3. Small Teams with Limited Development Needs

Framer's real-time collaboration and no-code features make it an appealing choice for small teams looking to create lightweight websites or test UI concepts. It is also quite affordable if you’re only looking for prototypes.

The Migration Question: Should You Switch From Framer to Webflow?

Framer is fantastic for prototyping and animation-heavy visuals. But when it's time to launch a fully functional, scalable website, Webflow is the better option.

While Framer prioritizes visual storytelling, it lacks the robust backend features that Webflow offers, such as custom CMS collections, and advanced SEO tools.

If your project has grown beyond visuals and requires practical functionality, it's time to switch. It is especially important if your site is content-heavy, like a blog, portfolio, or an online store.

Framer's basic SEO capabilities can't keep up if you rely heavily on organic traffic or run complex marketing campaigns.

Speaking of migrating, how would this even work realistically? Here's how you can make it effortless.

  1. Audit Your Current Site: Identify the pages, assets, and features you want to replicate in Webflow.
  2. Plan Your CMS Structure: Use Webflow's CMS to organize dynamic content like blog posts, team profiles, or portfolios.
  3. Rebuild the Design: Leverage Webflow's visual editor to recreate your design using advanced layout tools and interactions.
  4. Integrate Additional Features: Add functionality like e-commerce, user authentication, or marketing tools.
  5. Test Before Launch: Use Webflow's staging environment to ensure everything works perfectly before going live.

If you're stuck in Framer's limitations, switching to Webflow could be your best decision for your online presence. At LoudFace, we specialize in helping businesses make this transition smooth and efficient. Book a Free Consultation to see how we can help you.

Conclusion

Choosing between Webflow and Framer ultimately comes down to your goals.

Framer shines as a prototyping tool, ideal for creating sleek, interactive designs or smaller projects prioritizing visual storytelling. However, Webflow is the clear winner when you want to go live, and scale your website into a fully functional, production-ready powerhouse.

To sum up, Webflow offers:

  • An advanced CMS for dynamic content management.
  • Built-in SEO tools for organic growth.
  • Flexible design options with pixel-perfect precision.
  • A seamless, integrated hosting solution for fast, secure deployments.
  • The ability to scale your website alongside your business with custom-built components.

FAQs

1. What is the key difference between Webflow and Framer?

Webflow is a web design and development platform that lets you design, build, and launch production-ready websites. In comparison, Framer is primarily a prototyping tool geared toward creating visually engaging animations and smaller-scale projects.

2. Is Webflow harder to learn than Framer?

Webflow has a slight learning curve for advanced features like CMS and Interactions 2.0. However, its drag-and-drop builder and extensive learning resources make it accessible to beginners. Framing is easier for simple designs but less flexible for complex projects.

3. Can I use Framer for SEO and content-heavy websites?

Framer has basic SEO capabilities but lacks advanced tools and robust CMS functionality, making it less ideal for content-heavy or SEO-driven projects. Webflow excels in these areas with integrated SEO tools and a powerful CMS.

4. Is it expensive to switch from Framer to Webflow?

Switching to Webflow involves rebuilding your site, which can be time-consuming if done manually. However, the long-term benefits of Webflow—scalability, better SEO, and a production-ready site—often outweigh the initial investment. Ultimately, it depends on your current and future needs.

At LoudFace, we specialize in seamless migrations. Get in touch to learn more.

5. Can Webflow handle large-scale projects?

Absolutely! Webflow is built to handle content-heavy projects and even membership sites. Its scalable CMS and integrated hosting make it an excellent choice for businesses that plan to grow.

If you’re still on the fence, don’t hesitate to book a free consultation with LoudFace. We’ll help you decide if Webflow is the right platform for your needs and guide you through every step of the transition process. Let’s build something incredible together!

Arnel Bukva
Founder

Hi, I'm Arnel, the Founder and CEO of LoudFace. My passion lies in business and marketing, and I thrive on exploring and writing about these subjects. Working closely with a diverse range of businesses daily at LoudFace provides me with a unique opportunity to continuously learn, grow, and share valuable insights with others.

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