Zeiierman: A Fresh Brand Identity for a Growing Trading Community

Context

Zeiierman, a global provider of trading tools and resources, was founded by experienced traders who had built a successful but visually outdated brand. Their community was thriving, yet they knew their existing identity no longer reflected their credibility or ambition. Zeiierman needed a brand overhaul—one that was modern, cohesive, and spoke directly to the trading audience they serve.

Challenge

Zeiierman’s original logo and visuals looked amateur and failed to match the company’s expertise. They recognized that lackluster branding was stifling their growth, but they weren’t entirely sure how to fix it. They needed a partner to craft a strong new identity that wouldn’t alienate their established audience, yet would clearly position them as a serious player in the trading industry. That’s when they reached out to LoudFace.

Our Approach

We began by getting to know Zeiierman’s core: their target audience, business goals, and long-term vision. Since traders often work in dark-themed platforms like TradingView, we chose to keep a darker color scheme that felt familiar. From there, we introduced modern blues, refined typography, and a sleek new logo to elevate the brand while retaining a recognizable feel.

Collaboration was key. We walked Zeiierman’s founders through each iteration of the logo, color palette, and brand elements. Though they weren’t design-focused, we made sure they understood and approved every step. Once we settled on the final visuals, we bundled everything into a comprehensive brand book to guide all future branding decisions.

Outcome

The revamped identity immediately resonated with Zeiierman’s community and brought the company the professional polish they had been missing. The updated look not only strengthened their partnership with TradingView but also helped them field new business inquiries and partnerships with greater confidence. Today, Zeiierman’s brand stands as a testament to their dedication to traders worldwide, and it sets the stage for the company’s continued growth for years to come.