Background
Dimer Health is a telehealth provider that helps patients transition out of the hospital with remote clinical care. As they picked up traction with investors and new customers, the brand and website weren't keeping up. The site didn't look like a company you'd trust with your health.
They came to us because of our work in UI/UX, branding, and Webflow development. The goal was a redesign that looked credible and actually converted visitors into patients.
The problem
The existing brand felt outdated. It didn't instill confidence in patients, partners, or investors. Dimer needed an identity that felt modern, reliable, and welcoming, while still nodding to their origins tied to the "Dimer molecule."
On the technical side, we had to migrate the entire site from WordPress to Webflow without losing content or the search rankings they'd built up over time.
What we did
Brand overhaul
We modernized the "Dimer molecule" logo, refining the shape so it felt current but still recognizable. New fonts that conveyed trust. An updated purple-centered color palette that felt less dated. We also built out a style guide covering social media templates, print materials, and everything in between so the brand stayed consistent across touchpoints.
Website redesign
The site needed to be clear and approachable, especially for patients who aren't tech-savvy. We tested multiple design directions. The early ones were too clinical. We kept refining until we landed on something that balanced simplicity with a friendly, modern feel. Fully responsive across desktop, tablet, and mobile.
Webflow development and migration
We built a library of reusable components in Webflow so Dimer's team could update and expand the site themselves. All content was migrated from WordPress with proper redirects to protect SEO. We also set up environment-specific booking flows so staging and production each pointed to the right system.
Results
Conversions jumped 288%. Customers, partners, and investors all responded to the new look. Dimer now presents a professional image that matches the quality of care they actually deliver. We're still working with them on ongoing improvements.
